June 20, 2019
Armstrong New GM at Poppy Ridge
Brett Armstrong has been named the new general manager at Poppy Ridge Golf Course. He has maintained a strong presence within the Northern California golf community and region for the past 15 years.
A PGA Class “A” professional with substantial golf and hospitality experience, Armstrong previously served as Director of Golf at Half Moon Bay Golf Links, where along with other duties he oversaw all aspects of the 36-hole Golf Operation, the on-site Food and Beverage division, Revenue Management, Merchandising and Player Development.
During his tenure, Food and Beverage gross revenue increased 13%, while Retail Operations gross revenue also experienced substantial growth.
Prior to being Director of Golf, Armstrong, a graduate of University of California Santa Barbara, was the Group Event Director for Half Moon Bay GL.
“We feel extremely fortunate to have Brett Armstrong join us at our NCGA Bay Area flagship property at Poppy Ridge,” stated Poppy Holding COO Steve Schroeder. “We believe that Brett’s requisite skills and industry experience are a natural fit to enhance the Poppy Ridge experience and operation.”
Armstrong will commence his duties at Poppy Ridge effective July 1.