Steve Schroeder New COO of Poppy Holding, Inc. and Poppy Hills General Manager
March 22, 2019
Poppy Holding, Inc. has a new COO, who will oversee and supervise the Poppy Holdings golf properties, and also concurrently serve as General Manager for Poppy Hills golf course.
Steve Schroeder, a Northern California native with previous experience at esteemed Clear Creek Tahoe and TPC Harding Park in San Francisco, began his duties as COO of Poppy Holding, Inc., which operates the Poppy Hills and Poppy Ridge golf courses, in late February.
Schroeder is looking to build on the momentum at both properties. Poppy Hills received a top 100 course ranking from Golf Digest, having been ranked No.62 among Public Courses, while Poppy Ridge continues to grow rounds after investing back into course improvements.
“The Poppy Holding golf course properties represent tremendous landmarks in NCGA history, and I am hopeful to contribute in elevating the significance and stature of these distinguished properties,” Schroeder said.
Schroeder’s responsibilities at Clear Creek Tahoe included leading Club Membership Growth, Real Estate Sales and oversight of the Golf Operations divisions. He was previously the GM and Director of Operations for TPC Harding Park, and also served as GM and Chief Operating Officer for The Club at Pasadera in Monterey, where he managed all Club operations and strategic planning efforts.
Schroeder’s got a bit of game himself, too. A Stanford graduate, he played on the Cardinal men’s team from 1977-1980, earning All-American honors in 1979. After nearly a decade competing in professional tournaments worldwide–including two U.S. Opens and two World Open Championships–Schroeder joined the Robert Trent Jones II Group in January of 1990, where he eventually became Vice President of Operations and Chief Operating Officer in 1994. In March he reached the finals of the San Francisco City Senior Championship.
“We are thrilled to have Steve join the team to lead the Poppy Hills and Poppy Ridge properties,” said NCGA CEO Joe Huston. “Steve’s experience, track record of results and deep knowledge of the golf business will be a great asset to the organization as we look to further enhance the experience for NCGA members and guests.”