September 29, 2015
New Name, Logo for 2016 AT&T Pro-Am; New Celebs Possibly on Way in 2016
It’s now the AT&T Pebble Beach Pro-Am. And it has a new logo.
Monterey Peninsula Foundation officials recently announced that starting with the 2016 tournament, what was the AT&T Pebble Beach National Pro-Am will henceforward be named the AT&T Pebble Beach Pro-Am.
The new name also prompted a new tournament logo, which can already be seen on the event’s official website.
“We are thrilled to unveil the new logo for the 2016 AT&T Pebble Beach Pro-Am,” Steve John, CEO of the Monterey Peninsula Foundation, the group that runs the tournament, told The Monterey Herald. “This new mark (logo) represents a refreshed look and highlights a more simplified, contemporary aesthetic while continuing to illustrate the rich history of the Monterey Peninsula’s scenic coastline, golf courses and iconic cypress trees.”
The name change marks the sixth official title for the tournament, which was founded by Bing Crosby and moved to the Monterey Peninsula in 1947.
John said removing the word “national” from the title reflects the tournament’s global status.
“We know that Bing Crosby would be proud to see that the tournament he started is now a worldwide event,” John said. “Everyone says our Pro-Am is the granddaddy of Pro-Ams so the event stands on its own as THE pro-am.”
The event has previously been called the Bing Crosby Pro-Am (1937-1952), Bing Crosby National Pro-Am Golf Championship (1953-1958), Big Crosby Pro-Am (1959-1985) and AT&T Pebble Beach National Pro-Am (1986-2015).
Looking ahead to the 2016 tournament (February 8-14), John noted that the tournament is looking to appeal more to Millennials.
“The goal is to add fresher, young players to the celebrity field to appeal to millennials,” said John. “The goal is to sell more tickets, which helps with our overall goal, to give more money to charity.”
Last week, officials from the Monterey Peninsula Foundation, the group that runs the AT&T Pro-Am and last week’s Nature Valley First Tee Open, announced that Sports Illustrated model and former collegiate player Kelly Rohrbacher is slated to play in 2016.
John told The Herald he hopes to add at least five more new celebrity names.
“We’ve targeted six people and if we get them, it will be ‘mind-blowing,” John said.